The Enjoyment Principle
By Alex Nicolson PGA, Premium Golf Founder (Article first published in Golf Monthly 2012) Golf is a game dominated by numbers. The score...
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The Enjoyment Equation
By Alex Nicolson, PGA, Premium Golf Founder (First published in Golf Monthly 2013) Golf, more than any other sport, is synonymous with...
How to survive winter
Putting your clubs away over the dark winter months will only serve to hamper your game, but finding a compelling reason to carry on will...
Setting the Standard
By Alex Nicolson PGA, Premium Golf Founder (article first published in Golf Monthly, 2014) A key part of the Enjoyment approach is to...
Redefining Ability
To maintain their enjoyment, golfers with disabilities may be forced to change the context of their game. It's a lesson many able-bodied...
Putting Counselling
By Alex Nicolson PGA (article first published in Golf Monthly 2014) "Love and putting are mysteries for the philosopher to solve. Both...
In Good Company
Alex Nicolson, founder of Premium Golf and pro at Worplesdon GC, looks at the game through the lens of enjoyment, rather than performance...
End of year golf reflection
Alex Nicolson dissects the results of Premium Golf’s Enjoyment Survey and reveals how changing the reason you play the game, and...
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