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A meaningful difference to your game

My purpose as a coach is to make a meaningful difference to your enjoyment of the game.  By meaningful, I mean a deeper and lasting effect through learning how to self-coach.  By gradually acquiring the tools to solve the problems posed by the game of golf, you develop a growing sense of trust in your abilities.

However this can feel incredibly elusive to even low handicappers. Attempts to improve often don’t translate into
this meaningful improvement, and sometimes even cause a decline. Why? Because, unguided, it is hard to
answer the following three questions that are essential to sustainable improvement for all golfers:


What is the cause of the problem?

What solutions are relevant to me?

How do I make them habit?

With the help of a unique blend of resources I can help answer these questions for you. In doing so we can go the whole journey from truly understanding the bad stuff, figuring out what the recipe for good is, and seeing this weave its way into your game.

Alex Nicolson PGA, Founder of Premium Golf

About Alex

Alex Nicolson is a PGA Advanced Professional coach and founder of Premium Golf.  Firstly as a member, and then as professional, he has been attached to Worplesdon Golf Club in Surrey for nearly thirty years. He is a regular instruction contributor to publications like National Club Golfer and Golf Monthly and he is an Instinctive Golf Master professional.

Since qualifying as a coach in 1997, Alex has helped golfers of all ages and abilities, from beginner to European Tour player and is passionate about maximising golfers' enjoyment of the game.

Alex predominantly coaches clients on his Sustainable Skill programmes but you can get an introduction or consultation session where he can discuss your goals, assess your game and advise on the best pathway forward.


Director of Coaching

PGA Advanced Professional

Coach, Fitter

Master Instinctive Golf practitioner

Trackman I&II qualified

SAM Putt lab  I&II certified

Boditrak certified

Golf Lab certified fitter

Golf Lab certified engineer

Worked with Surrey Girls, Surrey Boys, Royal Navy Mens team

Performance coach to European Tour player

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SAM certified 2

Alex Nicolson PGA
Worplesdon Golf Club
Heath House Road
GU22 0RA

Mob: 07767 708322